2026/1(44)
Contents
HISTORICAL RESEARCH
Stylistic features of the Stroganov' glassblowing plastics of the 1960s - 1980s
History of the horse-breeding portrait as a utilitarian genre in the traditions of Russian art of the late
XVIII - XIX centuries
“Expedition in Time and Space”
on Lake Onega
Military education of servicemen of the Russian army in the second half of the 19th century – early
20th century: historical experience, lessons
INTANGIBLE CULTURAL HERITAGE
I.A. Ilyin on Pushkin's heritage
and the antitheses of its interpretation
Yalta branch of the Crimean State Philharmonic in the cultural
and historical retrospective
of development
HERITAGE PRESERVATION
Tourism as a factor in preserving
the unique cultural heritage of
the Kenozersky National Park
Reconstruction vs «Disneyification» of cultural heritage
Patterns of non-governmental digital heritage preservation in Russia
Current problems of the actuel system of protected zones for cultural heritage sites in Russia
Experience of preserving authentic winemaking as part of the cultural heritage of the region (based on
the material of the Spanish movement of «terroirists»)
MUSEOLOGY
Memorial landscape on the coast
of the Sea of Azov: the first steps to organize a museum complex in the
homeland of Fedor Konyukhov
Prerequisites for the emergence
and features of the functioning
of museums of Russian writers
in the CIS member states
Role of volunteers in preserving landscape art, using the example
of estate complexes in central Russia
REVIEWS
»Archaeology of the Russian Arctic»: book review
Publ. 10/02/2026
Archives
DOI 10.34685/HI.2022.33.62.011
Sarkisova E.
Museum in the Internet Space: Current Communication Strategies and Practices
Abstract. The widespread introduction of information technology and the digitalization of modern society determines the functional transformation of the museum sphere. This is manifested in three main directions: the use of interactive technologies that complement and expand the exposition; creation of Internet sites, media portals and virtual museums; development of practices of communicative activity on the Internet. The latter in modern conditions, including those associated with the factor of the pandemic of a new coronavirus infection, is of particular importance. On the example of the activities of museums in Russia, the communication strategies of museums in the Internet space are described and analyzed, as well as current communication practices - storytelling and setting. In conclusion, it is noted that the development of communicative activity leads to the formation of a positive image of the museum as a social institution of modern society.
Key words: museum, Internet space, communication strategies, communication practices, virtual tours, social networks, storytelling, setting.
Sarkisova Elena Gennadievna,
Senior Researcher,
Southern Branch of the Russian Scientific Research Institute
for Cultural and Natural Heritage named after D.Likhachev (Krasnodar)
Email: gorlik93@mail.ru
Published: The Heritage Institute Journal, 2022/1(28)
Url: http://nasledie-journal.ru/en/journals/500.html
Founder
Likhachev Russian Research
Institute for Cultural
and Natural Heritage
Publisher
Likhachev Russian Research
Institute for Cultural
and Natural Heritage
Certificate
of the Mass information mediaregistration:
ЭЛ № ФС 77–60211,
date: 17.12.2014
Frequency
4 issues per year
Published on-line only
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