2024/2(37)
Cultural Policy
Universal values and the conflict
of civilizations
One step forward, two steps back? On the problems of scientific, methodological and educational support for the course “Foundations of Russian statehood»
Basic Research
Law, morality and religion
in the structure of social regulation
Part 1
Historical Research
Innovation in the costumes of the «Russian Seasons» in the Russian ballet on the European stage
in the first half of the 20th century
Applied Research
Study of five printed sheets
of the unique botanical Atlas «Hortus Eystettensis» (1713-1750) in the Scientific Expertise Department
of the State Research Institute for Restoration
Museology
About one little-known fact from
the fate of Plyushkin’s collection
To the problem of Zaporozhye region’ cultural tourism development: a brief concept of “Shore of the Azov Sea” integrated museum
Publ. 04/05/2024
Archives
DOI 10.34685/HI.2022.33.62.011
Sarkisova E.
Museum in the Internet Space: Current Communication Strategies and Practices
Abstract. The widespread introduction of information technology and the digitalization of modern society determines the functional transformation of the museum sphere. This is manifested in three main directions: the use of interactive technologies that complement and expand the exposition; creation of Internet sites, media portals and virtual museums; development of practices of communicative activity on the Internet. The latter in modern conditions, including those associated with the factor of the pandemic of a new coronavirus infection, is of particular importance. On the example of the activities of museums in Russia, the communication strategies of museums in the Internet space are described and analyzed, as well as current communication practices - storytelling and setting. In conclusion, it is noted that the development of communicative activity leads to the formation of a positive image of the museum as a social institution of modern society.
Key words: museum, Internet space, communication strategies, communication practices, virtual tours, social networks, storytelling, setting.
Sarkisova Elena Gennadievna,
Senior Researcher,
Southern Branch of the Russian Scientific Research Institute
for Cultural and Natural Heritage named after D.Likhachev (Krasnodar)
Email: gorlik93@mail.ru
Published: The Heritage Institute Journal, 2022/1(28)
Url: http://nasledie-journal.ru/en/journals/500.html
Founder
Russian Scientific Research
Institute for Cultural
and Natural Heritage
named after D.Likhachev
Publisher
Russian Scientific Research
Institute for Cultural
and Natural Heritage
named after D.Likhachev
Certificate
registration:
ЭЛ № ФС 77–60211,
date: 17.12.2014
Frequency
4 issues per year
Published on-line only
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