2026/3(46)

Contents

HISTORICAL RESEARCH

Filin P.

Jan Huyghen van Linschoten, the search for the Northeast Passage and Russian maritime culture in the late 16th century

APPLIED RESEARCH

Bychkova O.

Role of popular science tourism infrastructure in the popularization and preservation of scientific and technical heritage

Zinovieva N.

Network culture in the context of two approaches to research issues

Kovbasyuk T.

Significant extension to an existing property on the example of the World Heritage site ‘White monuments of Vladimir and Suzdal

Kostina N.

Methodological approaches to working with the cultural heritage of the region in the context of the cultural and educational policy of modern Russia

Khilko N.

Objectification as a form of digital reconstruction of lost cultural heritage in the urban environment of tourist sites Western Siberia

INTANGIBLE CULTURAL HERITAGE

Kitov Yu., Egorova M.

Genesis and development of Evenki circle dances as a cultural phenomenon of historical and modern Yakutia

CULTURAL HERITAGE STUDIES

Kukhterin S., Yermolov E. 

Karbas of the 17th century. An Oransky find on the coast of Novaya Zemlya

Okorokov A.

40 years of the Marine Arctic Complex Expedition of the Heritage Institute

Seleznev A.

Shamanic ladder in the Muslim cemetery: to the semantics of the ornamented on-grave posts of the Tobol-Irtysh Tatars

Selezneva S.

Identification of immovable cultural heritage objects in Russia: conceptual, regulatory and regional aspects

HERITAGE PRESERVATION

Soloviev A., Berezina N.

International and foreign models for the preservation of immovable cultural heritage: a comparative legal and cultural analysis

Spivak D.

Cultural heritage in actual UNESCO strategy

MUSEOLOGY

Pleshchenko V.

The corporate museum as a tool for preserving the history and accumulating the business reputation of the company

Sarkisova E.

School as a center for the preservation of cultural heritage: from the experience of cultural and educational activities of school museums

Publ. 18/09/2026

Archives

DOI 10.34685/HI.2022.33.62.011

Sarkisova E.

Museum in the Internet Space: Current Communication Strategies and Practices

Abstract. The widespread introduction of information technology and the digitalization of modern society determines the functional transformation of the museum sphere. This is manifested in three main directions: the use of interactive technologies that complement and expand the exposition; creation of Internet sites, media portals and virtual museums; development of practices of communicative activity on the Internet. The latter in modern conditions, including those associated with the factor of the pandemic of a new coronavirus infection, is of particular importance. On the example of the activities of museums in Russia, the communication strategies of museums in the Internet space are described and analyzed, as well as current communication practices - storytelling and setting. In conclusion, it is noted that the development of communicative activity leads to the formation of a positive image of the museum as a social institution of modern society.

Key words: museum, Internet space, communication strategies, communication practices, virtual tours, social networks, storytelling, setting.

Sarkisova Elena Gennadievna,
Senior Researcher,
Southern Branch of the Russian Scientific Research Institute
for Cultural and Natural Heritage named after D.Likhachev (Krasnodar)
Email: gorlik93@mail.ru

Published: The Heritage Institute Journal, 2022/1(28)

Url: http://nasledie-journal.ru/en/journals/500.html

Founder

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Publisher

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Certificate

of the Mass information media
registration:
ЭЛ № ФС 77–60211,
date: 17.12.2014

Frequency

4 issues per year

Published on-line only

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