2025/4(43)
Contents
BASIC RESEARCH
The value matrix of national cultureas the basis for the formation
of a system of cultural heritage objects
HISTORICAL RESEARCH
In memory of rear admiral
Viktor Ananyevich Dygalo,
a participant in the Great Patriotic war and Victory Day Parade 1945
Member of the Moscow archaeological society,
the moskvoved M.I.Alexandrovsky (1865–1943) – biography and scientific heritage (based on the materials from the State Historical Museum and the Russian State Library)
Image of the Great Victory
in the spatial-symbolic structure
of the cities of Western Siberia
Military discipline in the system
of military education of servicemen of the Russian army in 1855-1914
Family Service as a Contribution
to Russia’s Historical and Cultural Heritage
MARINE CULTURAL HERITAGE
Program “Memory of the Russian Arctic” of the Marine Arctic Complex Expedition at the Natural Heritage: concept, implementation, prospects
Search for the vessel Willem Barents. Results of the expeditions of the Russian Geographical Society and the Ministry of Defense
of Russia to survey Severny Island
of the Novaya Zemlya archipelago
in 2024 and 2025
INTANGIBLE CULTURAL HERITAGE
Symphonic creativity in Abkhazia: socio-cultural aspect
RUSSIAN FOREIGN HERITAGE
Architecture of Alaskan Orthodox Churches
CULTURAL HERITAGE STUDIES
Historical-navigational experiment: theory, methodology, practice
Ornamented on-grave posts
of the Tobol-Irtysh Tatars:
interpretation of cultural heritage
Problems of studying and preserving domestic antiquities in the last quarter of the 19th century
in the letters from the members
of the Moscow Archaeological Society in the funds
of the State Historical Museum
MUSEOLOGY
Cultural cooperation between Vietnam and Russia in the museum studies in Vietnam (1991–2025)
Publ. 26/11/2025
Archives
DOI 10.34685/HI.2022.33.62.011
Sarkisova E.
Museum in the Internet Space: Current Communication Strategies and Practices
Abstract. The widespread introduction of information technology and the digitalization of modern society determines the functional transformation of the museum sphere. This is manifested in three main directions: the use of interactive technologies that complement and expand the exposition; creation of Internet sites, media portals and virtual museums; development of practices of communicative activity on the Internet. The latter in modern conditions, including those associated with the factor of the pandemic of a new coronavirus infection, is of particular importance. On the example of the activities of museums in Russia, the communication strategies of museums in the Internet space are described and analyzed, as well as current communication practices - storytelling and setting. In conclusion, it is noted that the development of communicative activity leads to the formation of a positive image of the museum as a social institution of modern society.
Key words: museum, Internet space, communication strategies, communication practices, virtual tours, social networks, storytelling, setting.
Sarkisova Elena Gennadievna,
Senior Researcher,
Southern Branch of the Russian Scientific Research Institute
for Cultural and Natural Heritage named after D.Likhachev (Krasnodar)
Email: gorlik93@mail.ru
Published: The Heritage Institute Journal, 2022/1(28)
Url: http://nasledie-journal.ru/en/journals/500.html
Founder
Likhachev Russian Research
Institute for Cultural
and Natural Heritage
Publisher
Likhachev Russian Research
Institute for Cultural
and Natural Heritage
Certificate
of the Mass information mediaregistration:
ЭЛ № ФС 77–60211,
date: 17.12.2014
Frequency
4 issues per year
Published on-line only
PARTNERS
