2025/2(41)
special issue

Scientific practical conference
of graduate students
and young scientists

ARTS AND CULTURE SCIENCES:
ADVANCED RESEARCH

Moscow, 2025, 22-23 January

Part 1

REPORTS

Bazhenova I.

Synthesis of genres in theatrical arts (on the example of the Musical theatre ‘On Basmannaya’)

Berezina N.

Best practices for the implementation of modern measures for the preservation, use and popularization of cultural heritage
in the Vologda region

Borsukovskaya G.

The cultural system of the indigenous population of the Canary islands as a relic of Neolithic culture

Borunov S.

Specifics of commemoration
of the events of the Crimean front
of the Great Patriotic war in fiction cinematography of the Stalin and Khrushchev periods of the USSR (1944–1964)

Valkova I.

Testing of individual methods
for removing dirt from the surface
of furniture without a finishing coating

Garafutdinov D.

The period of formation of the Chekhov International theater festival as a new theatrical institution

Kostin N.

Regional сultural and information policy: challenges and prospects

Orlov S.

Artificial intelligence and determining the authorship of electronic texts
as a cultural problem

Talovin K.

Cultural potential of archaeological metal finds

Chebykin D.

The specifics of the implementation of soft power in foreign cultural policy (USA, China and Russia
for examples)

Publ. 06/05/2025

Archives

DOI 10.34685/HI.2022.33.62.011

Sarkisova E.

Museum in the Internet Space: Current Communication Strategies and Practices

Abstract. The widespread introduction of information technology and the digitalization of modern society determines the functional transformation of the museum sphere. This is manifested in three main directions: the use of interactive technologies that complement and expand the exposition; creation of Internet sites, media portals and virtual museums; development of practices of communicative activity on the Internet. The latter in modern conditions, including those associated with the factor of the pandemic of a new coronavirus infection, is of particular importance. On the example of the activities of museums in Russia, the communication strategies of museums in the Internet space are described and analyzed, as well as current communication practices - storytelling and setting. In conclusion, it is noted that the development of communicative activity leads to the formation of a positive image of the museum as a social institution of modern society.

Key words: museum, Internet space, communication strategies, communication practices, virtual tours, social networks, storytelling, setting.

Sarkisova Elena Gennadievna,
Senior Researcher,
Southern Branch of the Russian Scientific Research Institute
for Cultural and Natural Heritage named after D.Likhachev (Krasnodar)
Email: gorlik93@mail.ru

Published: The Heritage Institute Journal, 2022/1(28)

Url: http://nasledie-journal.ru/en/journals/500.html

Founder

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Publisher

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Certificate

Frequency

4 issues per year

Published on-line only

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