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2026/2(45)

Contents


HISTORICAL RESEARCH

Zubov D.

Occupation Regime and
Nazi Criminals in the Krasnodar Region (1942-1943): An Analysis
of Eyewitness Testimonies


APPLIED RESEARCH

Vadatursky D.

On the spread of stone architecture in the Arctic region. Construction
of a cathedral in the Sumskoy Fortress


Vasiliev G.

Art project “My Contemporaries”: аxiological foundations


Latushko Yu.

Traditional water transport
of the Amur basin


Nikolaev K.

Authorial repetition and copy
in the creative practice of Vladimir painters of the 1980s - 1990s (based on the archive of GOSNIIR
Scientific Expertise Department)


Ippolitov S.

Formation and development
of copyright in China: from doctrine to instruments of state cultural policy


HERITAGE PRESERVATION

Kochkin S.

Study of the X-ray of “Landscape. Pargolovo” by Fyodor Vasilyev
(the Radischev Art Museum, Saratov)


Lysenko A.

Cultural transmission mechanisms and modes in the context of historical development of the Stronsky artistic dynasty


Molodin A.

Digital twin as an object of protection of lost heritage


Filin P.

Chukotka baidara: technology and the preservation of traditions. Experience building an Eskimo baidara in the village of Sireniki
in 2025


Song Yuhan

Historical practices and conceptual evolution in the conservation
of China's large archaeological sites


MUSEOLOGY

Makarova E.

Tainitskaya Tower of the Nizhny Novgorod Kremlin: historical and architectural review


Mikhalskaya O., Chuvilkina Yu.

Contribution of collector Felix Evgenievich Vishnevsky to the development of Russian museum collections


Shimanova M.

Biblical scenes on an 18th century tiled stove of the Novodevichy convent in Moscow





Publ. 04/05/2026


Archives

DOI 10.34685/HI.2022.33.62.011

Sarkisova E.

Museum in the Internet Space: Current Communication Strategies and Practices

Abstract. The widespread introduction of information technology and the digitalization of modern society determines the functional transformation of the museum sphere. This is manifested in three main directions: the use of interactive technologies that complement and expand the exposition; creation of Internet sites, media portals and virtual museums; development of practices of communicative activity on the Internet. The latter in modern conditions, including those associated with the factor of the pandemic of a new coronavirus infection, is of particular importance. On the example of the activities of museums in Russia, the communication strategies of museums in the Internet space are described and analyzed, as well as current communication practices - storytelling and setting. In conclusion, it is noted that the development of communicative activity leads to the formation of a positive image of the museum as a social institution of modern society.

Key words: museum, Internet space, communication strategies, communication practices, virtual tours, social networks, storytelling, setting.

Sarkisova Elena Gennadievna,
Senior Researcher,
Southern Branch of the Russian Scientific Research Institute
for Cultural and Natural Heritage named after D.Likhachev (Krasnodar)
Email: gorlik93@mail.ru

Published: The Heritage Institute Journal, 2022/1(28)

Url: http://nasledie-journal.ru/en/journals/500.html


Founder

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Publisher

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Certificate

of the Mass information media
registration:
ЭЛ № ФС 77–60211,
date: 17.12.2014


Frequency

4 issues per year

Published on-line only


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