2025/2(41)
special issue

Scientific practical conference
of graduate students
and young scientists

ARTS AND CULTURE SCIENCES:
ADVANCED RESEARCH

Moscow, 2025, 22-23 January

Part 1

REPORTS

Bazhenova I.

Synthesis of genres in theatrical arts (on the example of the Musical theatre ‘On Basmannaya’)

Berezina N.

Best practices for the implementation of modern measures for the preservation, use and popularization of cultural heritage
in the Vologda region

Borsukovskaya G.

The cultural system of the indigenous population of the Canary islands as a relic of Neolithic culture

Borunov S.

Specifics of commemoration
of the events of the Crimean front
of the Great Patriotic war in fiction cinematography of the Stalin and Khrushchev periods of the USSR (1944–1964)

Valkova I.

Testing of individual methods
for removing dirt from the surface
of furniture without a finishing coating

Garafutdinov D.

The period of formation of the Chekhov International theater festival as a new theatrical institution

Kostin N.

Regional сultural and information policy: challenges and prospects

Orlov S.

Artificial intelligence and determining the authorship of electronic texts
as a cultural problem

Talovin K.

Cultural potential of archaeological metal finds

Chebykin D.

The specifics of the implementation of soft power in foreign cultural policy (USA, China and Russia
for examples)

Publ. 06/05/2025

Archives

DOI 10.34685/HI.2025.62.80.018

Kostin N.

Regional сultural and information policy:
challenges and prospects

Abstract. The paper is devoted to topical issues of regional cultural and information policy. The author proceeds from an integrated approach developed by him and based on an analysis of its directions. The current trends of regional cultural and information policy are considered. It is emphasized that the successful positioning of the region in the media space and the formation of a new positive image of the territory depends on the branding of the territories. The paper substantiates the conclusion that regional branding and marketing is innovative in nature and helps the territory in the development of cultural and information policy. Recommendations on improving the regional cultural and information policy are given.

Key words: regional cultural policy, information policy, regional branding, integrated approach, territory marketing, publicity capital, regional branding, regional marketing.

Kostin Nikolay Dmitrievich,
Student, Academy of Marketing and Social Information Technologies
– IMSIT (Krasnodar)
Email: kostin@mail.ru

Published: The Heritage Institute Journal, 2025/2(41)

URL: http://nasledie-journal.ru/en/journals/749.html

Founder

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Publisher

Likhachev Russian Research
Institute for Cultural
and Natural Heritage

Certificate

Frequency

4 issues per year

Published on-line only

PARTNERS