2026/3(46)
Contents
HISTORICAL RESEARCH
APPLIED RESEARCH
Significant extension to an existing property on the example of the World Heritage site ‘White monuments of Vladimir and Suzdal
Methodological approaches to working with the cultural heritage of the region in the context of the cultural and educational policy of modern Russia
Objectification as a form of digital reconstruction of lost cultural heritage in the urban environment of tourist sites Western Siberia
INTANGIBLE CULTURAL HERITAGE
CULTURAL HERITAGE STUDIES
Karbas of the 17th century. An Oransky find on the coast of Novaya Zemlya
40 years of the Marine Arctic Complex Expedition of the Heritage Institute
Shamanic ladder in the Muslim cemetery: to the semantics of the ornamented on-grave posts of the Tobol-Irtysh Tatars
Identification of immovable cultural heritage objects in Russia: conceptual, regulatory and regional aspects
HERITAGE PRESERVATION
MUSEOLOGY
School as a center for the preservation of cultural heritage: from the experience of cultural and educational activities of school museums
Publ. 18/09/2026
Archives
DOI 10.34685/HI.2026.13.66.009
Pleshchenko V.
The corporate museum as a tool for preserving the history and accumulating the business reputation of the company
Abstract. Today, the number of corporate museums in Russia is building up, and public interest in their functioning is increasing. For modern companies, the presence of their own museum space in the organizational structure becomes an additional symbol of success and focus on long-term progressive development. Corporate museums not only preserve the company's history and support internal culture and communication, but also act as a tool for multiplying the company's reputational capital. The article examines the evolution of corporate museums in Russia, from the concentration points of ideological products in the USSR to the current centers of attraction for an external audience and multifunctional communication platforms. The increase in the number of corporate museums stimulates the growth of competition in this sector, which is reflected in the holding of various events (including government-sponsored competitions), during which museums can be evaluated by the target audience. Also the quantitative growth of the array of corporate museums means the need to coordinate actions and develop a collective position on key issues. At the current stage of development, this function is performed by various forums and conferences that bring together representatives of the museum community. At the same time, it is possible to predict the deepening of inter-organizational cooperation in the future and the formation of a specialized coordinating body of the community of corporate museums.
Key words: corporate museum, culture, history, communications, business reputation, Corporate Museum National award.
Pleshchenko Vyacheslav Igorevich,
PhD in Econjmy, Head of Department,
JSC “Goznak” (Moscow)
Email: v_pl@mail.ru
Published: The Heritage Institute Journal, 2026/3(46)
URL: http://nasledie-journal.ru/en/journals/904.html
Founder
Likhachev Russian Research
Institute for Cultural
and Natural Heritage
Publisher
Likhachev Russian Research
Institute for Cultural
and Natural Heritage
Certificate
of the Mass information mediaregistration:
ЭЛ № ФС 77–60211,
date: 17.12.2014
Frequency
4 issues per year
Published on-line only
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